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Patty Willis
has a keen understanding of market conditions and will provide
a comprehensive market analysis of your home to help determine
a competitive price range that encourages agents to choose
your property to show, serious buyers to make serious offers,
and lending institutions to appraise it at the price in order
to comply with financing contingencies.
-
 Serious
buyers look in the price range which has been predetermined
by their financial ability. Unless your property is priced
correctly, the down payment and monthly payment requirements
will not be competitive.
- A buyer who is seriously looking soon becomes
very knowledgeable in his price range. An unreasonable asking
price only discourages him from previewing and considering
your property
- Buyers purchase by comparison. A property priced
above the competition does not "compare" favorably.
Inviting a buyer to make an offer could indicate that a
fair price has not yet been established.
- It is very difficult to obtain a reasonable offer
on an overpriced property. The buyer feels he should be
just as unreasonable in his offer as the seller is in his
asking price.
- By contrast, offers are much easier to obtain
on a reasonably priced property. You can then choose which
offer to accept with no obligation to one that does not
meet your requirements.
- It is a fallacy to believe that you will get
more for your property by asking more. You will usually
get less, because fewer buyers will consider it, and it
could remain on the market beyond a reasonable period of
time.
- To obtain proper market exposure, it is an absolute
necessity to be competitive in price, terms and conditions
with similar properties that are selling in your area.
- If you plan to adjust your price at the time
of an offer, why not adjust the price upon listing to attract
serious buyers?
To
assist you in pricing your property, let me provide you with
a market analysis to help determine the price range appropriate
for your property.
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